Analysis of two adverts

Analysis of an advert

The advert for ‘Bourjois’ lip gloss suggests that by buying the product you will be: smiley, happy and gorgeous.
The image features a mid shot of a woman facing the camera. In this shot her hair is swept over her face, covering her eyes and nose- this is done to hide her insignificant features to ensure that the feature the company want you to focus on- her lips- is the main attraction. This is also done to show that the product does what it says (non sticky lip gloss).
In the right hand corner of the page is where the actual product is situated, this is an example of the ‘rule of thirds’. The woman’s face takes up two thirds- to show she’s dominant- and the product takes up one third. The product they’re advertising isn’t majorly important and therefore only takes up a small amount of space. However, it is crucial that the product is shown so that the audience are aware of what it looks like if they wish to buy it.
The woman on the advert is wearing a bright pink lip colour, a connotation of this would be that it indicates her lips are dominant and it therefore draws attraction to them. The lips also look very shiny, which represents glamour and glossiness. Also to make her lips stand out she has a brown hair colour, the pink against the brown really makes the lips stand out and look even more dominant and bold.
Beyond her lips are gorgeous, sparkling, white teeth. They have done this to make the audience believe that if they buy this product, they will have perfect teeth too! Another connotation for this, however, is that it draws more attention to her mouth (because the bright white stands out).
Lastly, the woman is central in the picture. The connotation for this would be that she is powerful and important; it also shows she is dominant.


Analysis of an advert

The advert for ‘GHD’ suggests that by buying this product you will have luxurious, shiny, perfect, glossy and golden hair and you’ll be: seductive and sexy.
The image features a medium long shot and a long shot. In the medium long shot, the woman is facing the camera, however, in the long shot the woman and man are side on to the camera.
The woman in the medium long shot is in the foreground of the picture, but the woman and man in the long shot are in the background of the picture. A connotation for this would be that the woman in the foreground is superior and the woman and man in the background are inferior. Another technique used to show this, would be that the woman in the foreground is taking up two thirds of the picture, however, the woman and man in the background only take up one third.
The whole image is noir. A connotation for this is that it creates a glamorous and modern look; on the other hand, it also creates a romantic and seductive look to the audience. The man and woman dancing in the background also add to the romantic look. The noir setting, also makes the golden hair colour stand out- which draws attention to it.
At the bottom right hand corner of the page it says: ‘a new religion for hair’, this suggests that having these GHD’s is a religion- which indicates to the audience that everyone has them.
The two woman have different hairstyles, which shows their hair is versatile, a connotation for this would be that with this hair product you can have any hairstyle you like.
The woman in the foreground is showing a lot of skin this show sex appeal to the audience. She’s also wearing black clothing and jewelry which adds to the noir effect and makes her look seductive and sexy.
The woman and man in the background also show sex appeal- the woman’s leg is revealed and she is giving him eye contact. The man is holding the woman around the waste, which also shows intimacy and perhaps security too.Lastly on the top right hand corner of the page is a bright light (the only light thing on the picture) this is used to make the USP stand out to the audience.