Questionnaire Analysis

Questionnaire Analysis:

My questionnaire shows that mostly female answered it, in comparison to males. The majority of the participants did not have children, however 2 did. The most popular answer for ‘How often do you go to the cinema?’ was ‘occasionally’. This suggests that the participants aren’t ‘film mad’ but do enjoy going to the cinema. My results also show that participants mostly consume films by DVD. Most participants find out about films through trailers, however a couple hear about films on the radio. The most common channel that participants watch films on is Film4 and Sky movies; however 3 participants ITV is their preferred channel to watch films.


Questionnaire:
(Circle your answer)


* What is your gender? Male/Female

* Do you have any children? Yes/ No


* How often do you go to the cinema? A lot/ Occasionally/ Not very often/ Never

* How do you, most often, watch films?

* Cinema/DVD/Computer/TV/iPod/Other (if so please state)

* Which cinema do you visit most often?

* Odeon/Vue/Hollywood/Cinema City/Playhouse/Other (if so please state)

* How do you find out about films? Trailers/Newspapers/At the cinema/Peers/The Radio/Internet/Merchandise/Other (if so please state)

* If you ever watch films on TV, which channel is it you usually use for this? Home Box Office/ITV/Film4/Sky Movies/Channel 5/Channel 1/Channel 4/Channel 2/Other (if so please state)

Initial ideas for opening to my thriller

Shots:
Panning shot of the shed, as the credits role. Close-up tracking shot of Abigail. Close-up of Abigail's hands undoing the shed bolt. Extreme close- up of Abigail's face, in the shed. Close-up of Abigail's hands scurrying around the shed, looking for something. Close-up, canted shot of Abigail opening a briefcase. Mid shot of Abigail leaving the shed. Mid shot of Scott in the shed doorway. Camera pans down and music stops.

Location:
Libby's shed.

Casting characters:
Pheobe- man in the doorway (Scott).
Laura- femme fatal (Abigail).
Libby- mainly filming.

Costumes:
man- big black coat.
femme fatal- black coat, black coat, red nails, red heels, red lipstick.

Props:
briefcase, bin bag, bits and bobs in the shed.

Responsibilities:
Libby- mostly filming.
Pheobe- some filming, some acting.
Laura- some filming, mostly acting.

Type of thriller:
Gangster/noir thriller.

Thriller film audience research

What I want to find out:

1. The audience's expectations of how entertaining an independent/mainstream film will be.
2. Whether the audience prefer psychological thrillers.
3. Whether the audience prefer glamorous or dull settings.
4. What kind of femme fatale the audience likes.


How I am going to find out:

1. Questionnaires.
2. Surveys.
3. Interviews.
4. Analysis of films.

What I expect to find out:

1. That audiences expect the film to not be as entertaining as a Hollywood film.
2. The audiences will expect it to be produced in a very cheap way.
3. The audience will expect the locations/settings to be dull and unglamorous.

Over a weekend how many seperate screenings are there in cinemas?
89

How many films in total are being exhibited?
12

How many films are being screened several times at the same cinema?
12. However, the films that have most recently been released have more showing than those that have been showing for a while.

Of these, how many are being screened at different cinemas at the same time?
9.

What conclusions can you draw about film distribution in the UK?
Blockbuster, big, films are screened for longer and more frequently. Whereas, small budget films aren't shown very often, if atall.

Perfume Advert

Analysis of my perfume advert ‘Freedom’


For my advert I used a British signifier: the beach. The beach is a typical holiday in Britain for a lot of families. The beach is a place of relaxation and happiness and I wanted this to come through in my perfume I’m advertising.

The three ideologies for my advert are: If you buy this product you will be free. If you buy this product you will be natural. If you buy this product you will be blissful. These ideologies are all positive, which is the feel we're trying to give off with this advert.

The unique selling point for my product is the woman presented in the advert. She represents joy. The joy is shown through her facial expressions. She also represents being natural. Many women prefer to see natural, normal looking women in an advert rather than someone who is not your ‘typical woman’. She represents naturalness through her neutral coloured clothes and the fact that her hair and make-up have been left so that they're natural looking. Women can relate to someone that is natural and 'normal' looking and this makes the advert appeal to them more.

The woman in the advert is holding a white sheet, that's blowing in the wind. This makes the woman look like an angel. This angel figure connotes happiness and innocence, which can both be very appealing to the female audience.

The target audience for my perfume is age 16-30. However, other aged people may want to purchase this perfume. I think this advert will appeal to my target age group, as it looks modern but sophisticated at the same time. I haven’t picked a major wide age range as I think it's better to pick a smaller age range and focus on what will appeal to them.

The connotations for Freedom are: bliss, relaxation, confidence, freshness, elegance, natural, tranquillity and radiance. The denotations for Freedom are: freedom and brightness.

The demographic for Freedom is individuals. This is because this perfume is for people who are looking for something different and individual. They should feel confident enough in them to wear this perfume and find their 'inner self'. Our perfume will meet the demands of this demographic, as it is a unique smell and therefore individual.

This perfume advert can be applied to Maslow’s hierarchy, as it comes under the title of ‘Esteem’. This advert represents confidence and self-esteem. The woman I have used in this advert is confident and happy to be ‘freeing herself’.
It also comes under the title of ‘Safety’, this is because the woman in the advert represents security of her body. Her body language suggests she is happy within herself and is confident enough to show off her figure.
Lastly, it can be applied to ‘Physiological’. This is because the woman looks as though she's taking a deep breath in, which comes under the 'Physiological' heading in Maslow's hierarchy.
I think it's very important that my advert covers some aspects of Maslow's hierarchy, as the audience will want to be able to relate to my advert.

Freedom is aspirational, as most women want to have the confidence to be natural. The woman I have used in my advert is just an average woman; she has a normal figure and is not wearing an abnormal amount of make-up. Many women will aspire to be confident and natural looking and will admire the fact that the women used in this advert is not air brushed or edited in anyway. The fact that she's so natural makes the audience trust our company- which is important, the more the trust us, the more likely they are to use our company for products again.

Notes on The Third Man (1949)

Director: Carol Reed
Release Date:3 September 1949 (UK)
Genre:Film-Noir Mystery Thriller
Tagline:Carol Reed's Classic Thriller
Plot:Arriving in Vienna, Holly Martins learns that his friend Harry Lime, who has invited him, recently died in a car accident.
Awards:Won Oscar. Another 2 wins & 4 nominations
User Comments: A great deal has been said about "The Third Man" by contributors to this forum. Having seen the restored copy that was shown at the Film Forum, recently, I could not resist watching this masterpiece once more when it was shown by TCM, the other night.

Cast:

Joseph Cotten
Alida Valli
Orson Welles
Trevor Howard
Bernard Lee
Paul Hörbiger
Ernst Deutsch
Siegfried Breuer
Erich Ponto
Wilfrid Hyde-White
Hedwig Bleibtreu

Notes:

To focus on camera angles, conventions of the thriller and lighting.

The film uses a lot of close-ups, this is done to focus on the emotion of the characters.

A Low angle shot is used at the beginning of the film of the femme fatal. This shows she's superior. The rule of thirds is also used, this makes the femme fatal central to the screen and therefore indicates she's significant in this scene.

Noir lighting and wet streets are used throughout the film to add interest and to make the audience aware of the genre of the film.

The mise-en-scene of the boy running down the street makes him look superior and monstrous. This is created by using lighting to create a large shadow of the boy.

Harry Lime's character isn't shown until half way through the film, this builds up the suspense and keeps the audience on the edge of their seat. Harry Lime is a mass murderer- he watered down penicillin and sold it on the black market.

A tilt shot of a doorway and a cat is used, this is used to create a sense of disorientation. The cat represents Harry Lime- playful but unpredictable. In Egypt cats are seen as Gods.

Cats are associated with witchcraft, which connotes that Harry Lime has had in the black market dealings in post war Vienna. Lime is also invovled with the death of young children in the film, due to the fact that he tempered with penicillian.
The establishing shot of Harry Lime makes his face look like a scull . He has a cheeky smile on his face which suggests he's a devious character. The first shot of Harry Lime is just of his feet, this builds up suspense and makes the audience anticipate what he's going to look like.

Harry walks through a tunnel, which is a thriller convention, as it represents claustrophobia. Harry walking through the tunnel metaphorically Harry is a rat trying to escape and scurrying through the streets.

Anna, the femme fatale, is inscrutible and at the end of the film she completely blanks out Holly Martins, this shows the audience that Anna has got away without punishment. However, her future is bleak and audiences are left to speculate about the bleak life that lies ahead (because of her misguided love for Lime).

The final sequences in the film, the shot in the Viennese sewers is an apt place for Lime to hide, because of the location's association with excrement, rats and odious smells. The sewer is used as a metaphor for Lime's corruption and lack of morality.